Amanda Sanchez - Product, Experience & Design | Designer, Builder, Innovator

I’m a hands-on design and product leader with 20+ years of experience delivering measurable outcomes across D2C, B2C, B2B, and enterprise. I’ve built teams from scratch, scaled them internationally, and elevated design into a strategic growth driver for startups and Fortune 500 companies.
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I am passionate about design, AI, product experience & strategy, and innovation, I thrive in fast-paced environments and excel at aligning cross-functional teams to deliver results.
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I'm currently an AVP of Product, Experience & Design where I lead product and design teams across Brazil, Canada, Spain, Portugal, and India. Driving user experience, strategy, innovation, and design system modernization.

Designer.Builder.Leader.

Achievements

Led large-scale product and UX modernization across multiple markets and brands, balancing innovation with complex regulatory compliance, resulting in improved conversion and retention metrics in regulated markets.

Proven track record in shaping design organizations: from founding and scaling teams from 0 to 28 designers in 18 months, to leading and transforming established, multi-skilled teams across international markets.

As a founder designer, created a product experience and growth strategy that helped a startup raise more than US$ 30 million in investments (series A and B).

Designer and established multiple Design System adopted across multi-products and multi-brands, reducing design-to-dev handoff time and increasing consistency across global squads.

Advocated and established the impact of the design discipline in companies from different industries.

See my work

Let's connect

Say Hi!

amanda@amandasanchez.com.br

/in/amandasanchez

Netflix

Sony

Microsoft

Coca-Cola

Apex

Nestlé

Givaudan

Entain

Galaxies

Bob's

BairesDev

Rumii

Johnson & Johnson

Symantec

Gorila

Lenovo

and more...

Hello, I'm Amanda Sanchez.

I design products that delight users and drive business outcomes.

Innovation.Experience.Systems.Design.

Experience

Product and Design Leadership with strong craft skills

+20

Years designing experiences

+15

Years building design teams

+22

Brands impacted by my strategy skills